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Google Assistant Calling: Convenient, Scary, or Transformative

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Google Assistant Calling: Convenient, Scary, or Transformative?

New Google Assistant Calling Feature Announced at Google I/O 2018 Brings Several Reactions Recently in Mountain View, California, at the Shoreline Amphitheatre where Pearl Jam, k.d. lang, Bruce Springsteen, and many others have performed, tech took centre stage. And it … Continued

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Tech, Tastes, & Tunes: 5 SXSW Takeaways from a Content Strategist

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Private: Tech, Tastes, & Tunes: 5 SXSW Takeaways from a Content Strategist

This year, I was fortunate enough to represent POSSIBLE Mobile at SXSW in Austin, Texas. I was ecstatic to experience the interactive portion of SXSW, explore the city of Austin, and spend time with my colleagues from other POSSIBLE offices. … Continued

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Acknowledging That You Need a Digital Transformation Is Only Step One

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Acknowledging That You Need a Digital Transformation Is Only Step One

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) Episode 21: Digital Transformation The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and … Continued

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VUI: How to Design for an Invisible Interface

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This article originally appeared in the Mobile Marketer. To those in the know, VUI is pronounced “vooey,” and it stands for Voice User Interface. It even has its own bad joke. Because voice control lacks a screen, there’s nothing to … Continued

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Apps, VR, Voice, Oh My: Tech in 2017

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This article was originally published in LBB Online. Ben Reubenstein, President of POSSIBLE Mobile, predicts four big tech plays in 2017. Many of us were ready to be done with 2016, including me. RIP David Bowie, Prince, Arnold Palmer, and the myriad … Continued

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