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WWDC 2019 Flash Briefing

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WWDC 2019: Flash Briefing

WWDC 2019: What you need to know Yesterday, June 3rd, 2019, Apple kicked off WWDC 2019, its annual developer conference. This briefing reviews the major announcements and offers POSSIBLE Mobile’s view on the opportunities for our clients and other brands. … Continued

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The Art of Creating Emotional Connections on Twitter: How Stacy Minero advises brands

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The Art of Creating Emotional Connections on Twitter: How Stacy Minero advises brands

Note: The following is an excerpt from the author’s new book, The Art of Digital Persuasion. Brands have long been keen on creating relationships with customers and prospects. As you’ve surely picked up by now, it’s the how, the what … Continued

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Neiman Marcus teaches us to differentiate or else

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To believe that Dallas-based Neiman Marcus first discovered innovation in its second century is to make an error approximately the size of Texas. One can go all the way back to the day it opened in 1907 to see evidence … Continued

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How ‘out with the old’ can leave you out in the cold

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Even in today’s tech-focused world, marketers should learn from lessons of the past as a vision of the future. Artificial. Virtual. Augmented. Machine-driven. These and other words have entered the marketer’s lexicon. Out with the old. In with the new. … Continued

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And the Machines Will Wrap Us like Blankets…

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Machine learning wrapping us like blankets

Machine learning will soon become a default in tech, not just a ‘nice to have.’ The machines are watching and learning. From our news to our photos, machine learning is starting to influence our lives in subtle ways that will … Continued

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