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Google’s Rating System Changes: What do they mean for your app?

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Google's Rating System

WHAT DO GOOGLE’S RATING SYSTEM CHANGES MEAN FOR YOUR APP? On August 1st, 2019, updates to Google’s Rating System were made in the Google Play Store. Rather than using an app’s lifetime to calculate its average rating, greater significance is … Continued

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Stats Sheet: A Glance at Mobile in Q2 2019

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Mobile Stats That Matter Q2 2019 The months leading into summer always produce mobile news that matters. This year was no exception with Google and Apple, among others, bringing more innovation. Here’s what we believe to be ten things from … Continued

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WWDC 2019 Flash Briefing

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WWDC 2019: Flash Briefing

WWDC 2019: What you need to know Yesterday, June 3rd, 2019, Apple kicked off WWDC 2019, its annual developer conference. This briefing reviews the major announcements and offers POSSIBLE Mobile’s view on the opportunities for our clients and other brands. … Continued

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The Art of Creating Emotional Connections on Twitter: How Stacy Minero advises brands

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The Art of Creating Emotional Connections on Twitter: How Stacy Minero advises brands

Note: The following is an excerpt from the author’s new book, The Art of Digital Persuasion. Brands have long been keen on creating relationships with customers and prospects. As you’ve surely picked up by now, it’s the how, the what … Continued

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Neiman Marcus teaches us to differentiate or else

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To believe that Dallas-based Neiman Marcus first discovered innovation in its second century is to make an error approximately the size of Texas. One can go all the way back to the day it opened in 1907 to see evidence … Continued

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