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Google’s Rating System Changes: What do they mean for your app?

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Google's Rating System

WHAT DO GOOGLE’S RATING SYSTEM CHANGES MEAN FOR YOUR APP? On August 1st, 2019, updates to Google’s Rating System were made in the Google Play Store. Rather than using an app’s lifetime to calculate its average rating, greater significance is … Continued

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WWDC 2019 Flash Briefing

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WWDC 2019: Flash Briefing

WWDC 2019: What you need to know Yesterday, June 3rd, 2019, Apple kicked off WWDC 2019, its annual developer conference. This briefing reviews the major announcements and offers POSSIBLE Mobile’s view on the opportunities for our clients and other brands. … Continued

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And the Machines Will Wrap Us like Blankets…

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Machine learning wrapping us like blankets

Machine learning will soon become a default in tech, not just a ‘nice to have.’ The machines are watching and learning. From our news to our photos, machine learning is starting to influence our lives in subtle ways that will … Continued

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Google I/O 2019 Flash Briefing

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Yesterday, May 7th, 2019, Google’s annual developer conference, Google I/O, took place and announced significant changes coming to the operating system, devices, and introduced new levels of personalization. The opportunities for brands and developers are significant and are included in … Continued

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Apple Event Recap: “It’s Showtime”

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Apple Event Recap: It's Showtime

On Monday, March 25th,  Apple hosted a special event at the Steve Jobs Theatre which they ironically called “It’s Showtime.” Instead of a two-hour keynote showing off business stats and fancy new hardware per usual, Apple used “It’s Showtime” to … Continued

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