Article

Speaking up for Conversation Design

Written by:

Speaking up for Conversation Design

Improving Voice Experiences with Conversation Design Voice-first experiences are now ubiquitous. Smart speaker sales are up. Usage is up. Your grandma is on board. Yet, a large percentage of users still don’t find the experience natural. So, how can we … Continued

Read more...
Article

2019 Amazon Event: What Was Announced?

Written by:



2019 Amazon Event On Wednesday, September 25th, a plethora of hardware devices and features for the Alexa voice assistant were announced at the 2019 Amazon Event. Here are all of the major highlights. New Echo Devices It’s safe to say … Continued

Read more...
Article

How ‘out with the old’ can leave you out in the cold

Written by:



Even in today’s tech-focused world, marketers should learn from lessons of the past as a vision of the future. Artificial. Virtual. Augmented. Machine-driven. These and other words have entered the marketer’s lexicon. Out with the old. In with the new. … Continued

Read more...
Article

Conversation design: The right approach to crafting voice interfaces

Written by:

Conversation Design

This article was originally published on VentureBeat. Apple’s App Store launch feels like a distant memory now — the glossy buttons, overused gradient, and harsh drop shadows have faded in the rearview for most of us. Similarly, in a few years … Continued

Read more...
Article

Digital Agency POSSIBLE Mobile Details How Brands Should Approach Alexa Skills

Written by:

Digital Agency POSSIBLE Mobile Details How Brands Should Approach Alexa Skills

This interview originally appeared on Kantar Retail’s blog, a fellow WPP company. Next year looks set to be the year of voice. Kantar Retail’s ShopperScape® found that 12% of U.S. households owned either an Echo or a Google Home device … Continued

Read more...