The team at Wunderman Thompson Mobile noticed that the Pokémon TV app would benefit from an enhanced UI and UX to better serve its users. The app’s design was outdated, and it needed a refresh to remain as a contemporary, digital streaming platform. After presenting the initial idea of a complete redesign, Pokémon was on board and the teams kicked off a discovery session. Knowing that staying true to the familiar would be key for Pokémon fans, together Wunderman Thompson Mobile and Pokémon mapped out the best way to delight users through an improvement to the app’s overall organization and viewing experience.
The Pokémon TV app includes features that all have the same end goal in mind—to allow Pokémon fanatics to sit back and watch their favorite episodes, movies, and more with little to no effort. The redesign was the perfect opportunity for the Wunderman Thompson Mobile team to implement new features that would make it even easier for users to browse and watch. The app includes:
It’s safe to say that the adventures of Ash and friends aren’t going anywhere anytime soon, as the client and users were very satisfied and impressed with the app’s new look and feel. The Wunderman Thompson Mobile team transformed the Pokémon TV app into a true “lean back” experience, allowing fans to binge-watch their favorite content without interruption or the need to take time navigating through the experience.“We demoed Pokémon TV to our 100-person tech organization and the ‘continue watching’ feature worked flawlessly across HTML 5, tvOS, and iOS. Much praise and applause for the Wunderman Thompson Mobile team. Again, very fortunate to have you as a partner on this project. VPs and our President are all very impressed.” —Brett Blair, Producer, Pokémon TV.
Since the redesign for Pokémon TV, app ratings and downloads have both increased significantly. The app currently has 4.7 stars on the App Store and 4.4 stars on Google Play. Users have also taken kindly to the application with reviews like “Old timer pkmn lover here. I love this app! They just keep adding more!” and “I absolutely love this app! It gives you lots and lots of Pokémon episodes, and all for free!” The Apple TV App Store also featured Pokémon TV in its ‘Apps We Love’ section. The Pokémon TV apps are perfect for young kids exploring the Pokémon adventures for their first time, or older fans who couldn’t resist the nostalgia. See it for yourself and download the app today!