Double Encore Accelerates Growth, Announces Merger With Xcellent Creations, Inc. to Create Mobile Powerhouse

The Mobile Experiment is Over; Brands Require Serious Partners Built to Last

DENVER, CO -­‐ (March 26, 2013) – Double Encore and Xcellent Creations today announced they are joining forces to set the new standard of excellence in mobile product design and development. Combined under the Double Encore brand, the company has the scale, expertise, and DNA to thrive in the years ahead.

“The mobile landscape is changing and now more than ever brands seek a partner with the horsepower to deliver for the long haul,” stated Dan Burcaw, Founder of Double Encore, who has been elevated to Chairman. “We’re bringing our organizations together to meet that challenge head on.”

Independently, both companies have a heritage in custom app design and development. Together they expect to be a top choice partner for leading brands. The combined company employs 42 mobile experts who specialize in mobile user experience, human interface design, and native iOS, Android, and mobile web development.

“Dan and I met at the infancy of the app economy,” said Ben Reubenstein, CEO of Xcellent Creations, who has been appointed CEO of Double Encore. “We both started companies the same year, and learned from each other. Teaming up means we can serve a larger set of brands with a deeper talent pool to facilitate even more great work in the years ahead.”

Other members of the expanded executive team include Eric Daugherty, COO, and Jay Graves, CTO. Construction of Double Encore’s new office, overlooking the historic 16th Street Mall in downtown Denver, is underway. Terms of the deal are undisclosed.

About Double Encore Double Encore is a leading mobile products company. Comprised of Apple veterans, creative designers and software engineers, Double Encore crafts apps that are beautifully designed and masterfully developed. The company’s customers include premium entertainment, travel, and lifestyle brands demanding excellence. For more information, visit us on the web at and follow us on Twitter at

About Xcellent Creations Xcellent Creations is comprised of thoughtful individuals who are passionate about mobile computing. Their team is focused on delivering custom native iOS and Android applications that deliver value to their customers through rock solid engineering. Xcellent Creations recently won ‘Best Software Solution’ at the 2012 Denver Business Technology Exposition. Learn more about Xcellent Creations at

CONTACT: Jason Ary Director, Mobile Strategy