Chromecast is a small, affordable media streaming device that plugs into the HDMI port on compatible televisions and communicates with mobile applications wirelessly and remote-free.
Chromecast devices come at a low price to consumers and offer businesses like yours an added opportunity to get your media on a user’s television.
If your business offers high-value media such as live video or audio playback, Chromecast support is an essential way to increase user engagement and promote paid subscriptions to premium content.
In a recent partnership with Major League Soccer, Wunderman Thompson Mobile added Chromecast support to MLS Matchday for MLS LIVE subscribers to increase the value of their paid membership and Matchay app experience.
A sender application (your user-facing app) communicates with a receiver application (a separate HTML5 web app) to display the media content from the app on the Chromecast-connected screen. Wunderman Thompson Mobile builds both the sender and receiver applications with the same in-house team to ensure the most seamless integration between all components.
Yes, Wunderman Thompson Mobile can integrate Chromecast support in your iOS handset and tablet apps.
Wunderman Thompson Mobile is able to fully customize your sender and receiver apps to match your brand and work cohesively within the context of your mobile application. For an example of a custom integration, cast a MLS LIVE match from MLS Matchday and note the team shields that we were able to display both on screen and in the app.
Ready to take your apps to the big screen?