Pac-12 Now

Pac-12 Now

Pac-12 Networks

Pac-12 Now

A Design-Forward Android Experience for the Ultimate College Sports Fan

Pac-12 Now Circle Icons

To rebuild the Pac-12 Now Android experience, Wunderman Thompson Mobile completely refreshed the design, UX, and functionality of the app. In addition to core features like live video, video on demand, scores, upcoming game alerts, social sharing, and analytics integration, Wunderman Thompson Mobile also integrated the Android app with the Pac-12 platform and its APIs for TV listings, VODs, and scores data.

Native Android User Experience

The over-arching goal of the Pac-12 Now experience was to surface both Live and VOD content from the same home page. A user can open the app and see what is playing Live on the Pac-12 Networks and get the latest highlights, recaps and features on-demand below that. If it’s VOD they are looking for, they may be drawn into the Live content through the "What’s On" carousel.

Android was also a great platform to jump into a new design aesthetic for Pac-12 Now. With a focus on clean, usable data delivery, we were able to use the Android design paradigms to great effect. The use of cards and overflow buttons for additional content keeps the most important data surfaced and allows the user to only access what they need.

Integrated Design, Development, and Quality Assurance

Our fully integrated process and iterative delivery allowed Pac-12 to progressively elaborate requirements for the application and reprioritize as needed. Our previous experience working with Ooyala, Adobe Pass, Google Analytics Mobile, and 3rd party APIs also allowed us to integrate Pac-12's desired features with expertise. The result was a fluid working partnership and productive development process that not only sped up delivery, but allowed Pac-12 to ultimately expand the scope of their project, creating an even more rich experience for users.