A Smart Home Screen
When you launch the JetBlue app, the first screen always has relevant information based upon where you are in your JetBlue travel experience. Booking an upcoming trip? Check the home screen for local weather and other destination information. Time to check-in? The home screen makes it easy to retrieve your mobile boarding pass.
The JetBlue app was named a “Top 10 Travel App” by Smarter Travel, and this year (2018) won a Webby Award for Best User Experience in the Mobile Sites & Apps category and was also nominated for Best Travel App. With more than 9 million downloads and counting, Wunderman Thompson Mobile continues to work with JetBlue to innovate on the platforms. The working relationship has lasted 6 years and counting.