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Embracing Experience Culture

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Embracing Experience Culture

Embracing Experience Culture for Consumers “Studies show people overestimate the amount of happiness things will bring them and underestimate the long-term positive effect of experiences.” Younger audiences are realising this, aka experience culture, and are changing their entire relationship with … Continued

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iPhone 11, Apple TV+, and More Announced at Apple Special Event

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iPhone 11, Apple TV+, and More Announced at Apple Special Event

Announcements from the Apple Special Event iPhone Today at the Apple Special Event, the tech giant announced the iPhone 11 which will come in a variety of colors and has a new dual-camera system. The system allows for better shots … Continued

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And the Machines Will Wrap Us like Blankets…

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Machine learning wrapping us like blankets

Machine learning will soon become a default in tech, not just a ‘nice to have.’ The machines are watching and learning. From our news to our photos, machine learning is starting to influence our lives in subtle ways that will … Continued

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Apple iterates. What’s important for marketers?

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Apple iterates. What's important for marketers?

In its new Steve Jobs Theater, today Apple appropriately paid homage to its past while creating a future that has something compelling for consumers and for marketers. With its customary flair for presentations and tight narrative for announcing several new … Continued

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Put Your Users First, It Benefits the Brand

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I architected my first app in 2008 with pre-release tools from Apple. Although the App Store, the phones, and the software tools have improved year over year, there are key principles that can continually guide our interactions with users. The … Continued

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