Article

iPhone 11, Apple TV+, and More Announced at Apple Special Event

Written by:

iPhone 11, Apple TV+, and More Announced at Apple Special Event

Announcements from the Apple Special Event iPhone Today at the Apple Special Event, the tech giant announced the iPhone 11 which will come in a variety of colors and has a new dual-camera system. The system allows for better shots … Continued

Read more...
Article

And the Machines Will Wrap Us like Blankets…

Written by:

Machine learning wrapping us like blankets

Machine learning will soon become a default in tech, not just a ‘nice to have.’ The machines are watching and learning. From our news to our photos, machine learning is starting to influence our lives in subtle ways that will … Continued

Read more...
Article

Apple iterates. What’s important for marketers?

Written by:

Apple iterates. What's important for marketers?

In its new Steve Jobs Theater, today Apple appropriately paid homage to its past while creating a future that has something compelling for consumers and for marketers. With its customary flair for presentations and tight narrative for announcing several new … Continued

Read more...
Article

Put Your Users First, It Benefits the Brand

Written by:



I architected my first app in 2008 with pre-release tools from Apple. Although the App Store, the phones, and the software tools have improved year over year, there are key principles that can continually guide our interactions with users. The … Continued

Read more...
Article

What Google’s AI-First Direction Means for Marketers

Written by:



This article was originally published on The Drum.  For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated … Continued

Read more...