CES 2020 Flash Briefing

Written by: on January 10, 2020

What Happened at CES 2020?

“Google is beautiful because you don’t even notice it.”  —Amber Case, author, Calm Technology

With the new year brings new innovations and technology to CES 2020. It’s been said that the “E” in CES is starting to move more towards experiences and less about electronics, which was clear throughout the trends seen this year by Apple, Google, and Amazon. It was also apparent that consumer privacy and sports betting are important themes to pay attention to in the tech industry for 2020.

Download our CES 2020 Flash Briefing, or read the full recap below.

Apple at CES 2020

Apple doesn’t usually attend CES, but for the first time in 28 years, the tech giant decided to return. While you would think Apple would take this opportunity to introduce a new product, they instead chose to focus on privacy concerns. Jane Horvath, Apple’s senior director of global privacy, hosted a session called “Chief Privacy Officer Roundtable: What Do Consumers Want?” Jane spoke to Apple’s promise of keeping user data safe for customers and highlighted the company’s focus of “privacy by design” that includes the following features (please note that these privacy features are not automatically included in third-party apps made by developers):

Differential Privacy: This is a feature that has existed for quite some time, but it is Apple’s way of collecting sensitive data. Most recently, Apple started integrating more machine learning models on individual users’ devices to ensure the safety of this sensitive information when sending it to Apple’s servers.

Intelligent Tracking Prevention: Enabled throughout the Safari browser, this is a system update that blocks Cookies from third-party vendors, specifically concerning marketers and advertisers. The most recent update includes first-party cookies that block Safari from knowing the order of web pages that a user visits.

Apple is also using technologies to scan iCloud for child sexual abuse material. 

It’s safe to say that privacy is becoming more and more of a concern in the tech world—with Apple paving the way. Hopefully, other leading tech brands will follow suit. 

Google at CES

The Google Assistant was everywhere this year, which is no surprise, and the device brought along some interesting new features. The Google Assistant will soon have webpage reading, which can help the user who wants to read an article but may not have the time. Additionally, users will be able to engage in scheduled actions—which can have Google open the garage for them at 6 pm. Sticky notes will also now be included for convenient reminders, along with speed dial. Lastly, and in relation to privacy, you can now have the Google Assistant wipe away any history of what it may have just heard by saying “Hey Google, that wasn’t for you.” These new features to the Google Assistant will be available sometime in 2020.

Amazon at CES

 Amazon was also preaching privacy at CES this year. For its doorbell company, Ring, Amazon announced a new dashboard that lets users have control over the devices and services that the product has access to. This new dashboard also allows users to disable the option for police to request access to footage. However, two-factor authentication is still not required for Ring devices and third parties can still access some of this data. 

Amazon also showcased new Alexa Auto partnerships, integrations, and features. Additionally, Amazon announced an expansion of its cloud-based web services for automotive-specific apps. This will be in partnership with Blackberry.

Sports Betting on the Rise

Sports betting is becoming legal in more and more states across the country. This $105B market will soon demand more subscription and educational-based websites, social networks, and digital experiences for sports betting. “The faster, more complex data from leagues could lead to better in-game betting options, drawing in more viewers and bets” —Las Vegas Journal Review. In the CES 2020 session “The Future of Sports Betting,” Sara Slane, sports betting consultant for the NHL, stated “This is a culture now that’s so used to instant gratification and being entertained and mobile access. We’ll start to see a lot more engagement and product development around in-play prop betting … This is an amazing fan engagement tool for them to get fans back to watching games that take longer than two hours.”


Like all CES shows, some announcements are more critical than others. If you’d like to discuss any of the news mentioned, please reach out to your Account Director or visit our contact page. We look forward to talking tech with you! 

Alex Austin

Alex Austin

Alex Austin is a Content Strategist at Wunderman Thompson Mobile, a leading app development agency. Alex has experience with social media marketing, writing strategic content, and helping to lead new business efforts. When not working, you can find Alex on the mountain or enjoying a good book.
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