Being Relevant to Customers Around the Block & Across the Globe

Written by: on July 18, 2018

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist)

The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential brands are transforming the customer relationship through courageous mobile marketing. Jeff provides actionable insights on campaigns, trends, and technologies for the world’s most innovative marketers.

Episode 34: Being Relevant to Customers Around the Block & Across the Globe

The hospitality industry still needs to put heads in beds, but how it goes about it has changed dramatically in the mobile era. Jason Craig, Director of Mobile Applications for International Hotels Group (IHG), shares ways to cater to varying customers and locales, and to build a business. The lessons transfer well across all categories. Listen to the full podcast episode below.

Jeff Hasen

Jeff Hasen

Jeff Hasen is Wunderman Thompson Mobile's Senior Strategist and is one of the leading evangelists in mobile and emerging technologies. He enables brands to get closer to their customers in times upended by new devices and behaviors. The results are increased sales and loyalty and businesses doing the disrupting rather than being disrupted.

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