A Glance at Mobile in Q2 2018

Written by: on July 6, 2018

Apple and Google have announced coming additions to their mobile operating systems that will give users the opportunity to limit screen time. These “solutions” are not yet available, so it’s premature to venture a prediction on whether many will elect to turn the capability on.

It is the right time, however, to look at current behavior patterns and trends, and to review forecasts that could affect our businesses in the future.

Here is what you need to know from stats and studies regarding mobile that became available during Q2 2018:

  • Time and dollars spent on mobile continues to increase
  • Smartphone adoption has not peaked
  • App downloads are at record levels with means of discovery changing

Let’s take a look at the numbers. This infographic can also be downloaded here.

What’s Coming in Q3 for Mobile?

Updates to Apple and Google operating systems will be available to the public in Q3. Expect some subsequent behavior modifications due to the changes. POSSIBLE Mobile will be here to help you make sense of it all. Just fill out the form below and we will be in touch.

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Jeff Hasen

Jeff Hasen

Jeff Hasen is Wunderman Thompson Mobile's Senior Strategist and is one of the leading evangelists in mobile and emerging technologies. He enables brands to get closer to their customers in times upended by new devices and behaviors. The results are increased sales and loyalty and businesses doing the disrupting rather than being disrupted.

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