The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist)
The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential brands are transforming the customer relationship through courageous mobile marketing. Jeff provides actionable insights on campaigns, trends, and technologies for the world’s most innovative marketers.
Episode 30: Are We Past the Point of Making Excuses?
A leading Google voice recently wrote a piece suggesting that now is the time to stop making excuses for mobile marketing failures or standing in place. I’ll argue that the time was in 2013. Whatever. Where are we with mobile today and how can we use the answer to our advantage? The episode includes new case studies.