Mobile Gets Credit for Cyber Monday & Black Friday High Sales

Written by: on November 29, 2017

Mobile Sales Skyrocket During Cyber Monday & Black Friday

This year’s Black Friday and Cyber Monday sales numbers skyrocketed in comparison to previous years, which can be largely credited to mobile. Year after year, we continually hear the phrase “breaking a record” when talking about holiday sales. Well this year, here it comes, the numbers were record breaking. Now that retailers are taking advantage of the convenience and ease of use that comes with mobile shopping, it has become more the norm during the holidays.

“Phones have understandably driven the growth of sales on Thanksgiving. At the same time, traffic decreased from both tablets and desktops, making mobile the post popular option for Thanksgiving shopping for the first time ever. This is likely due to a combination of a proliferation of shopping apps and the ease of using a phone to sneak in some holiday shopping while at a relative’s house waiting for Turkey” – Business Insider.

It’s fair to say that the tradition that usually comes with Black Friday is changing. While people still rushed out to Targets, Best Buys, and other favored retailers, the numbers from online and mobile shopping were staggering, which could also be attributed to our millennial generation, with 75% expected to shop via smartphones (CMO by Adobe).

Here are the outcomes:

“U.S. shoppers spent a total of $1.59 billion using their phones on Cyber Monday, which is a new record. Overall, online shopping also hit a one-day U.S. record, at a total of $6.59 billion” – CNET.

“Online sales from Thanksgiving through Cyber Monday (Nov. 23 – Nov. 27) clocked in at just under $20 billion, up 15.2% year-over-year. Mobile was a key driver in that growth, representing 33.1% of online revenue and is up 22.2% year-over-year” – CMO by Adobe.

“At 10AM EST on Black Friday, Adobe said 61.1% of visits to retailers’ websites stemmed from mobile devices, including both smartphones and tablets. Those devices were driving 46.2% of total online revenue, as consumers had already spent more than $640 million by Friday morning. That’s an increase of 18.4% compared to last year” – CNBC.

“On average, 30% of transactions from the top 10 ecommerce websites were processed on mobile browsers in the week ended Saturday, up from 28% the week prior” – eMarketerRetail.

Shopping on smartphones is becoming more and more mainstream, and it’s no question that brands need to have a mobile optimized strategy. Retailers and brands should understand that this is where the audience is and if they’re not already delivering streamlined experiences through mobile, then they are far behind. If you feel your brand missed out this Thanksgiving shopping season, then here are some tips for next year.

Want to chat about your mobile strategy with one of our experts? We’re always here to talk about your current solution and goals to see how they could potentially be improved to help your business. Feel free to email us at and we will be in touch!

Alex Austin

Alex Austin

Alex Austin is a Content Strategist at Wunderman Thompson Mobile, a leading app development agency. Alex has experience with social media marketing, writing strategic content, and helping to lead new business efforts. When not working, you can find Alex on the mountain or enjoying a good book.

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