Great Apps Are Magical, But Magic Doesn’t Produce Them

Written by: on September 6, 2017

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist)

The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential brands are transforming the customer relationship through courageous mobile marketing. Jeff provides actionable insights on campaigns, trends, and technologies for the world’s most innovative marketers. For episode 22 of The Art of Mobile Persuasion, Jeff interviewed POSSIBLE Mobile’s Executive Creative Director, Danielle Reubenstein, to talk about her 10 years in app making and all that she’s learned.

Episode 22: Creating Magical Apps Takes More Than Hocus Pocus

In Jeff’s latest podcast episode, he and Danielle Reubenstein discuss iOS 11, the new iPhone 8 release, and how to maintain your app with all of the new changes coming to the app industry. Great app making requires more than magic, it takes sweat, time, strategy, consideration of business goals, and most importantly strong coordination between teams and clients. In this episode, Danielle speaks to how POSSIBLE Mobile builds only solution oriented apps and discusses the best practices for app making. If you have an app and you’re not sure if it’s meeting the needs of your users, give this episode a listen for some more insight.

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Jeff Hasen

Jeff Hasen

Jeff Hasen is Wunderman Thompson Mobile's Senior Strategist and is one of the leading evangelists in mobile and emerging technologies. He enables brands to get closer to their customers in times upended by new devices and behaviors. The results are increased sales and loyalty and businesses doing the disrupting rather than being disrupted.

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