Betting Some of Your Chips On Mobile Marketing

Written by: on June 26, 2017

Snack giant Frito-Lay solves problems for consumers, often via mobile devices.

POSSIBLE Mobile Senior Strategist, Jeff Hasen, interviewed the Senior Director of Marketing for Frito-Lay North America, Bart LaCount, for episode 19 of Jeff’s podcast The Art of Mobile Persuasion. In this episode, Betting Some of Your Chips On Mobile Marketing, Bart says that technology has changed how people purchase products and interact with each other. Bart provides lessons for all marketers and encourages us to be curious and innovative and to take an audience first approach to deliver on personalization.

Jeff Hasen

Jeff Hasen

Jeff Hasen is Wunderman Thompson Mobile's Senior Strategist and is one of the leading evangelists in mobile and emerging technologies. He enables brands to get closer to their customers in times upended by new devices and behaviors. The results are increased sales and loyalty and businesses doing the disrupting rather than being disrupted.

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