Avoid the Fate of Creating a One-and-Done App

Written by: on April 24, 2017

Mobile strategist Jeff Hasen, who recently joined POSSIBLE Mobile, is the author of The Art of Mobile Persuasion

Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, readers of The Art of Mobile Persuasion learn how the world’s most influential brands are transforming the customer relationship through courageous mobile marketing.

Jeff has extended the conversation with a podcast that we will now feature on our website.

In the latest episode, Jeff and POSSIBLE Mobile’s VP of Analytics Brad Gagne discuss how mobile analytics and testing are key to avoiding the fate of creating a one-and-done app.

Episode #18 Description:

The proliferation of mobile applications has spawned a new approach to digital analytics and user testing. Where previously these disciplines focused on behavior and user data within a large screen web browser, mobile applications live outside the browser and come in various screen sizes across many platforms. This presents unique challenges, but it also opens up new opportunities for data-driven optimization. Learn from Brad about which actions are critical to take first, and then what to do next.

Jeff Hasen

Jeff Hasen

Jeff Hasen is Wunderman Thompson Mobile's Senior Strategist and is one of the leading evangelists in mobile and emerging technologies. He enables brands to get closer to their customers in times upended by new devices and behaviors. The results are increased sales and loyalty and businesses doing the disrupting rather than being disrupted.

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