Shopping on mobile devices continued to accelerate through the 2016 Thanksgiving holiday, which brought record breaking sales through mobile apps provided by major retailers. Adobe reported that over $771 million in sales came from mobile devices while Walmart also saw more than 70% of their website traffic coming from mobile. Do you know what percentage of your e-commerce sales come from mobile devices? Are you making it as easy as possible for your customers to buy your products from a mobile device? Well you must be wondering, since you’re reading this.
Black Friday and Cyber Monday brought in exceptionally high mobile sales for popular retailers like Amazon, Walmart, and Target.
“As holiday shopping results are tallied from the Thanksgiving to Cyber Monday time period, early results show it was a banner year for mobile.”
Retailers have been very focused on mobile app development and improvement over the past few years, and the high mobile sales that took place over the Thanksgiving holiday validates the importance of these e-commerce apps.
Adobe reported that Black Friday brought in a total of $3.34 billion in sales from e-commerce sources, with $1.2 billion of that being from smartphones and tablets.
Here at POSSIBLE Mobile, we partner with many of the top brands on the Apple App Store and Google Play for retail, sports, and travel. If you would like to discuss your mobile commerce strategy with one of our Management Consultants, please contact us by filling out the form below.