Mobile Dominates Holiday Shopping

Written by: on November 30, 2016

Shopping on mobile devices continued to accelerate through the 2016 Thanksgiving holiday, which brought record breaking sales through mobile apps provided by major retailers. Adobe reported that over $771 million in sales came from mobile devices while Walmart also saw more than 70% of their website traffic coming from mobile. Do you know what percentage of your e-commerce sales come from mobile devices? Are you making it as easy as possible for your customers to buy your products from a mobile device? Well you must be wondering, since you’re reading this.

Mobile shopping hits record numbers over Thanksgiving and Black Friday

Black Friday and Cyber Monday brought in exceptionally high mobile sales for popular retailers like Amazon, Walmart, and Target.

Urban Airship Study of Retailers’ Apps Highlights Holiday Mobile Growth

“As holiday shopping results are tallied from the Thanksgiving to Cyber Monday time period, early results show it was a banner year for mobile.”

Cyber Monday goes mobile, breaks $1 billion in sales

Retailers have been very focused on mobile app development and improvement over the past few years, and the high mobile sales that took place over the Thanksgiving holiday validates the importance of these e-commerce apps.

Cyber Monday 2016 brought in over $1 billion in mobile shopping revenues

Adobe reported that Black Friday brought in a total of $3.34 billion in sales from e-commerce sources, with $1.2 billion of that being from smartphones and tablets.

Here at POSSIBLE Mobile, we partner with many of the top brands on the Apple App Store and Google Play for retail, sports, and travel. If you would like to discuss your mobile commerce strategy with one of our Management Consultants, please contact us by filling out the form below.

E-commerce Insights Post

Alex Austin

Alex Austin

Alex Austin is a Content Strategist at Wunderman Thompson Mobile, a leading app development agency. Alex has experience with social media marketing, writing strategic content, and helping to lead new business efforts. When not working, you can find Alex on the mountain or enjoying a good book.

Add your voice to the discussion: